Evoke — The New Motocross Apparel Brand to Watch

MXM- Let’s start at the beginning — how did EVOKE first come to life in the

virtual world? Can you tell us about its origins in MX Bikes and MX Simulator?

EV- EVOKE was originally founded in 2024 by Theo Sieciechowicz as a creative gear project for the virtual motocross games MX Bikes and MX Simulator. It started as a way to bring style and identity into the digital riding world where players were craving gear that looked and felt like something real. What began as a passion project quickly caught attention within the sim racing community.

MXM- What inspired you to make the jump from virtual gear to real-world

motocross and MTB apparel?

EV- The idea came naturally. We were designing with real-world quality in mind, even though it was virtual. The reaction from the community showed us there was a real demand for gear that looked different, felt modern, and spoke to the next generation of riders. The more time we spent inside the sim world, the more we knew: it was time to bring EVOKE into real life.

MXM- In 2025, new members joined the team, bringing fresh energy. How did the collaboration between Theo, Hampus, Nils, and Ayden shape the brand’s

new direction?

EV- The transition was a turning point. Hampus took over and explored new creative directions, while Nils brought structure and vision to the team. He pushed the brand to evolve and connected it deeply with the MX community. When Ayden joined as head designer, things really took shape his creative approach brought a whole new edge to the gear. Everyone brought their own mindset, but we shared one goal: make EVOKE something real and unforgettable.

MXM- You talk a lot about “identity” in your presentation. What does identitymean to EVOKE, and how is it reflected in your designs?

EV- To us, identity means standing for something even when no one’s watching. It’s about wearing gear that reflects who you are, whether you're racing, training, or just riding with your crew. We design with bold contrasts, clean lines, and visual structure because that’s what confidence looks like. EVOKE is more than just gear. It’s a statement.

MXM- EVOKE is bringing jerseys, pants, and gloves to the real world. What can

riders expect in terms of style, performance, and materials?

EV- Riders can expect premium quality, minimalistic style, and technical function. Every piece is rider-tested, with performance fabrics, athletic fit, and high durability. It’s gear built for both practice and podiums created to look sharp and ride hard.

MXM- Will the real-world collections be influenced by the designs from the

in-game gear? How do you plan to keep that connection alive between both

worlds?

EV- Absolutely. Our roots are in the virtual world, and we’re proud of that. Some real-world colorways and designs will be inspired by our sim collections and we’ll continue releasing virtual gear drops for MX Simulator and MX Bikes. We’re not leaving that world. We're just bringing both worlds closer together.

MXM- Your slogan says, “Ride with style. Win with confidence. ” How do you see EVOKE helping riders feel more confident on the track?

EV- Confidence starts with how you feel in your gear. When you look sharp, feel prepared, and trust what you’re wearing that edge shows on the track. EVOKE is made for that moment. Whether you're a pro, privateer, or weekend warrior, we want every rider to feel like they belong in the gear they wear.

MXM- Are you planning to collaborate with professional riders or teams for

product testing and promotion?

EV- Yes 100%. We're already building a rider program and working with athletes and creators who truly live the lifestyle. Product testing is a key part of development, and real feedback from real riders is what makes EVOKE better every drop.

MXM- Besides motocross and MTB, do you see EVOKE expanding into other

sports or lifestyle apparel in the future?

EV- For now, we’re laser-focused on motocross and MTB. That’s where our roots are, and that’s where we want to build first. But the brand is about movement, identity, and energy so in the future, expansion into adjacent sports or even street-level performance apparel is definitely on the radar.

MXM- For fans who already know EVOKE from the gaming world — what’s the

best way to support and follow the brand as it enters the real market?

EV-The best way to stay connected is by following us on Instagram. For real-world motocross and MTB apparel, check out @evokemxofficial. For everything happening in the virtual space like MX Simulator and MX Bikes, follow @evoke_games. Both accounts are windows into our world and together they represent the full EVOKE experience. Whether you ride online or IRL, you’re part of the same movement.